This is the subject that has recently hit the headlines, EA announced the end of its historic partnership with FIFA while looking to the future and announcing that after the FIFA 23 opus, it will be necessary to call the license “ EA Sports FC” implying that there will be no FIFA 24 or FIFA 25. Well, that was before the International Football Federation spoke about it!
☆ Note – You can find EA's initial announcement regarding the end of FIFA naming rights and the reveal of the new "EA Sports FC" license here: No Need To Wonder When Will Be Released Fifa 24 is now EA Sports FC.
The President of FIFA (Gianni Infantino) spoke less than 24 hours after this sensational announcement declaring that "there is only one authentic and real game that bears the name of FIFA and that it will continue to be the best for Football players and fans" and therefore that FIFA 24, FIFA 25 and FIFA 26 will compete well with "EA Sports FC" from autumn 2023, thus implying that agreements have been found and that another publisher and its development studios will take up the torch to continue releasing games that will bear the FIFA name.
FIFA which becomes EA Sports FC, a whole story of big money:
The thinkers at Electronic Arts assure that the football simulation FIFA does not need FIFA itself to exist and that the public will welcome the change of name to "EA Sports FC" very well knowing in the background that it is still the same video game franchise, which is why EA Sports had to cut its ties with the International Football Federation.
After these declarations, we investigated on our side and it is obviously a different financier who pushed the game publisher to separate from Fifa, the federation would have sought to renew the lucrative contract between the two parties (ending this year) to more than double the amount paid by EA, which still paid $150 million a year to operate the brand.
We can therefore easily understand why Electronic Arts has chosen to say stop and put an end to this collaboration. Another thing to highlight in this story, FIFA wanted to additionally have the freedom to enter into external agreements to operate the brand with other players in the field of electronic sports if the operating agreement was renewed as planned.
